Dec 4, 2016

A Very Bookish Christmas || Candles from Novelly Yours

Hi bookworms!

Today we bring to you the second store we're featuring during this season. Novelly Yours is a store that sells candles inspired by books, characters and fandoms, and say hi to its owner, Brittany!

You might know Brittany as the blogger behind The Book Addict's Guide and one of the masterminds behind OTSP  Secret Sister, but today, it's time to get to know her as a store owner, while taking a look at the amazing store that is Novelly Yours!

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1. Let’s start by breaking the ice! Introduce yourself and your store, and tell us something random and interesting about you!

Hi! My name is Brittany and I own and operate the Etsy shop at Novelly Yours Candles. Oh, random is hard! I guess it’s not so random but my shop just turned one year old! So that was really exciting to celebrate the shop’s one year anniversary and see how much it’s grown since then.

2. What are your signature products? What sets your store apart from others?

My most popular items are my 8oz candles, which is the largest size I currently produce. The candle-inspiration comes from a variety of places: from characters to settings, popular book community terms (like “Book Boyfriend” and “Currently Reading”), and even a little mix of pop culture like Disney and the occasional movie/TV show.

I try as best as I possibly can to keep my shop unique! There are a lot of candle shops popping up all the time nowadays so it gets hard to say unique but I try really hard to come up with new scent combinations, new inspiration, new names, and even new candle design concepts.  It’s a fun challenge to really keep me on my toes and keep that creativity flowing!

3. What inspired you start a business? And why specifically candles?

You’d never know it from the looks of Etsy nowadays but a year ago, I had a hard time finding candle shops that made any merch for my favorite fandoms like The Lunar Chronicles and The Grisha Trilogy! I received a few candles as gifts from a non-bookish shop and really wanted to try my hand at making my own candles, not even thinking that I would start my own Etsy shop -- I just thought it was fun and was looking for a creative hobby. Once I got the hang of candle-making, I needed inspiration. I’m also a book blogger and have been blogging for four years so I already had a serious passion for reading and books so naturally, that became my source of inspiration! Once I started making candles inspired by books, I just couldn’t keep them to myself! I opened my Etsy store because I mainly just wanted to share my new and exciting experience with all the other bookish fans like me!

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4. What is your favourite thing about owning a book merchandise store?

It’s easily seeing how passionate people get about purchasing candles! Book connections make any merchandise that much more emotional and special. I could buy any candle that has my favorite scents and sure, it’s nice to have those comforting and delightful scents filling my home but to have a candle be related to a book? That just adds a whole new level to the connection and desire to buy a product. I know I’ve purchased many products just because they were related to a specific book or series that I loved and it was SO exciting to receive my merchandise! I just LOVE seeing the reviews, Instagram posts, and tweets about how excited everyone is to get their candles! It’s truly the most exciting and best part about this business.

5. What are the biggest issues you face/or have faced?

Truthfully, I’d have to say keeping things new and exciting! I wouldn’t say it’s an “issue” but it is a constant challenge… But it’s also a fun thing! I never want to copy or repeat an idea that someone else has done before. I fully respect other shops (and I do purchase candles from other shops as well!) and having my own shop, I appreciate their hard work that much more. I know how much time and effort it takes to take a candle from concept to finished product so I always try to keep my concepts, names, and scents unique. There are a lot more candle shops out there now so it’s become a bit more challenging but it’s also so rewarding to feel proud of your product and keep things new and exciting!

6. What is your personal favourite product of those you’ve made?

Oh gosh, it’s so hard to choose a favorite! I have so many for different reasons. I love my “blood splatter” candles which I felt were totally unique to the market! Merciful, which was inspired by ILLUMINAE and Foggy Knight, which was designed by STALKING JACK THE RIPPER author Kerri Maniscalco are the two candles I have in the shop that feature a “blood splatter” on top of the candle. I also love my “Bookish Type” collection of candles which feature more generally book-inspired candles and popular book community concepts versus inspiration from specific books or characters. Candles like Book Boyfriend, Currently Reading, Shipping It, and Villainous are so much fun and reach out to a broad audience for readers of any kind!

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7. Where do you see yourself and your store in the future? Any plans in terms of expanding, developing the products, any big dreams?

I’m always looking to continue growing! I do have a website which is currently just for updates and some fun blog-type posts but eventually I’m planning to move some items to be available for purchase on the website. I’m always coming up with new ideas for candles and I’m terrible at holding onto ideas and tend to put them into action right away haha! So you’ll always be seeing new ideas from me here and there. I have a Candle of the Month, which is just like it sounds -- available for one month at a time and gets replaced by a new one every month, so that’s always something new -- and I also carry seasonal scents which are available for a few months at a time and play into seasonal and holiday themes!I’m actually thinking of stocking candles in a larger size after the holidays, most likely in glass jars. The 8oz tins will still be around and the larger jars would be for customers who wish to either purchase something in a jar or who want more of that specific candle! I haven’t produced any yet but they’ll likely be available after the first of the year, so keep your eyes peeled for that!

8. Tell our readers where they can find your store items, how they can contact you and how they can promote and share their reviews and pictures of your merch?

I LOVE photos and reviews! Reviews can always be left on my Etsy shop after you’ve received your item and photos can be added there too. I also have several social media channels. If you’re posting photos of any candles, be sure to tag me so I can see as well as comment back! :) I try to do a good job of keeping up with commenting or at least liking posts with any mention of me and my candles. Here’s where you can find Novelly Yours around the web!

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Also, there are certain things that Brittany wants everyone to know regarding the store.
  • Candles are made from all-natural soy wax. All items are vegan-friendly with the possible exception of dyes (my supplier couldn’t confirm if dyes were vegan) so if you’re looking for a strictly vegan-friendly candle, any dyeless candle (white in color) is what you’re looking for or I can happily produce a candle without dye for your specific needs.
  • Please always treat candles with caution and respect! There are instructional details on the bottom of each candle and always use caution when burning.
  • I do ship internationally! All shipping quotes can be done via the Etsy store but Etsy is sometimes inaccurate on larger orders so message me if you have any questions!
  • I do accept custom orders! I may not be able to squeeze any more in before the holidays but I will happily produce custom orders afterwards. I also love bulk orders and do offer bulk/wholesale pricing for larger orders or subscription boxes.
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  • I have six reps who can provide a 10% off coupon code for any order, no minimum! @_livelaughread, @acciobooksncoffee, @crimeofrhyme, @meganthemeganerd, @lizzielovesbooks, @bookswrotemystory

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